Creative bench, round one
Which website would you put your name to?
Three AI models, the same brief, three small businesses. You vote blind.
The question
How do three AI models compare on purely creative work, when the job is the same?
The test
Three fictional small businesses, each with a detailed written design brief. Each model got the same brief and the same instructions, and designed and built the same three pages from scratch: the direction, type, colour, layout and copy are all its own.
What's held equal
Nobody chose a direction for either model and nothing was fixed afterwards. Photographs were added later by a separate image model, one for each photo frame a design drew, in the same style for every site, so judge the design rather than the pictures.
How to vote
Open all three sites, click around their three pages, try them on your phone, then pick the one you would put your name to. You can change your vote at any time from the same browser. Which model made which stays hidden until voting closes.
Ardglass Fish Smokers
A family smokehouse behind the harbour wall in Ardglass, oak smoking fish the slow way since 1923. Read the full brief.
Clydebank Cycles
A proper Clydebank bike shop since 1998, with three worlds under one roof: Urban commuter bikes, Gravel and road racing builds, and Adaptive cycling for disabled riders. Read the full brief.
Otero Valley Vineyards
A family high desert vineyard at almost 7,000 feet in New Mexico's Sacramento Mountains, growing Tempranillo, Cabernet Franc and Riesling, and making a signature sparkling wine. Read the full brief.
What is kept: your vote, your comment and forum name if you give them, a random token in a cookie so you can change your vote, and a one-way hash of your IP address to stop repeat voting. Nothing else, no tracking, and it is deleted once the results are published.